Every year, 305 million startups are created globally, and 3.2 million of those are located within the United States.
Even though not all of them are direct competitors of your B2B tech startup, it’s still hard to stand out in a group that large.
Most startups have a limited budget. And, if a venture capital team is involved, that budget may be regulated by their restrictions. Even though you want to keep the lights on, you still need to get the word out about your brand.
That’s why you need a solid B2B tech public relations plan to help introduce your startup to the market.
Here are three ways that PR can help your new business stand out from the pack.
Building Awareness
PR’s most common goal is to get the word out about your brand and tell your startup’s story.
Research has shown that seven out of 10 consumers prefer to purchase from companies that they trust. And the general consensus is that you don’t trust companies you don’t know.
That’s why getting the word out about your brand and sharing your message is so important, especially in your company’s earliest days. While advertising may be a sprint, PR is a marathon. And building on your company’s message should start early and be repeated often.
Establishing Credibility
Building on a long-term B2B tech PR plan also helps you establish more credibility for your brand.
You can advertise to your target audience, of course, but the most effective messaging is built on earned media. Consumers trust information they hear from independent third parties about companies far more than they trust the advertising they know you’ve paid for.
If consumers see you quoted in the news or on podcasts, they’re more likely to trust your credibility. If journalists take your advice, they should, too.
Increasing Visibility
Your startup is not only one of millions of new businesses, it’s also vying against these other businesses for media attention.
If you have had an interview with your local news outlet or penned a byline with a trade journal, you’re ahead of the game. Earned media is the gift that keeps on giving. Not only does it remain visible to online search engines, it can also be repurposed. Turning your earned media into blogs, social media posts and marketing material can give you a competitive edge.
But it can also be time-consuming to write industry articles or reach out to thousands of journalists just to get your foot in the door. That’s why you need a PR partner like Ripley PR.
Our team has contacts at several major news outlets and has solid relationships with the editors of many of your industry’s trade publications. And our content team has years of communications experience as reporters and writers.
So jumpstart your startup with PR by calling Ripley at (865) 977-1973 or by contacting us online.
The post Three Ways PR Jumpstarts Your Startup first appeared on Ripley PR.
