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Share Your Expertise Through the Digital Airwaves with Franchise Public...
For several years now, podcasts have become the new radio. Whether on their way to work or making a short trip to the store, people listen to podcasts regularly. In fact, according to Pew Research...
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Spotlight Your Innovative Products through Earned Media
In the dynamic landscape of B2B commerce, innovative products often face the challenge of breaking through the noise and reaching their target audience. One powerful strategy to overcome this hurdle is...
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Turn Your Earned Media into Marketing Triumphs
The best way to market your home service business’s brand is to be seen as the expert that even the media goes to for answers. After all, earned media is far more powerful than its paid-for companions,...
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Building a Big Project? PR Gets it in the News!
As a leader in the construction industry, you probably know the value of getting your name in the news. And one of the best ways for a construction company to do that is by showcasing your work. After...
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Be the Expert in your Market with Construction Public Relations
The construction industry is ever-changing. Over the past five years, we’ve seen material costs fluctuate, the introduction of AI and even a shift into modular construction. When potential clients see...
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Navigate your next crisis by partnering with PR
For most of us, when we think of a plumbing crisis, we picture things like burst pipes or clogged toilets. For a plumbing contractor, though, a crisis can be something much more serious. A recent...
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Set your franchise apart from the competition through PR
The COVID-19 pandemic left its mark on so many aspects of our daily lives, from how we greet others to how we get groceries. Perhaps one of the biggest impacts was on the workforce itself. A 2023...
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Build your home service brand with earned media opportunities
There are three basic ways an organization can communication with a consumer audience: Owned media refers to the channels a company has direct control over, such as a blog, social media, emails and...
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Strategic manufacturing PR solutions propel brands
In the fast-paced realm of manufacturing, where market dynamics constantly shift and innovation reigns supreme, the significance of crafting a robust brand message cannot be overstated. Embracing a...
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Three Ways PR Jumpstarts Your Startup
Every year, 305 million startups are created globally, and 3.2 million of those are located within the United States. Even though not all of them are direct competitors of your B2B tech startup, it’s...
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Community Drives Connection with Franchise Public Relations
When it comes to building customer trust and loyalty in business, nothing is more impactful than community engagement…and, you know, doing great work! When someone says, “community engagement,” your...
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PR has the blueprint to elevating your company’s reputation
I’ve talked about my grandfather before. He was a carpenter by trade and one of the most respected in the town I grew up in. He’s been gone nine years now, and folks still remember him and the work he...
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Why Manufacturing Brands Can’t Ignore PR
It’s a turbulent time for manufacturing – not only in the U.S., but around the world. For better or worse, tariffs are impacting profits and sales across the board. Consequently, decision makers are...
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Ripley PR named a 2025 FBR Employee Satisfaction Award finalist by Franchise...
Independent survey recognizes the leading franchise and home service PR agency for outstanding company culture and employee engagement KNOXVILLE, Tenn.—July 29, 2025—Ripley PR, a global agency...
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Garage Doors Are Booming – Here’s How to Grow Your Market Share in 2025
Homeowners are paying closer attention to their garage doors than ever. A garage door is often the most-used entry point in a home, and it takes up a significant portion of curb appeal. That makes it a...
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Need Roofing Leads? Try PR Solutions.
As the recent recipient of a new roof, it was a daunting endeavor to embark on by myself. Between researching reviews, licenses, pricing and timelines, my 5-figure decision came down to one thing:...
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Stand Out and Meet Demand with Construction Tech PR
There is a massive opportunity right now for tech companies in the construction industry. As Michael Pink recently wrote in Forbes, the knowledge gap has been increasing at an alarming rate. As...
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Make Your Franchise Unforgettable with Grassroots PR
Seeing your brand featured in a national magazine or spotlighted on a major platform is a powerful boost for visibility and credibility. It builds trust, elevates your reputation, and helps put your...
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Power Up Your Manufacturing PR With a Press Event That Delivers
In the manufacturing world, you invest in efficiency, precision and innovation. The same mindset should apply to your public relations strategy – especially if you’re looking to boost visibility, build...
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Automotive PR: Perception Drives Success
When someone says “automotive public relations,” your mind probably doesn’t jump to Netflix. More specifically, Shane Gillis’s show, Tires. The show is set in a chaotic auto repair shop, and...
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