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Why Growing Franchise Systems Need Scalable PR
U.S. franchise establishments grew from around 790K to over 830K units between 2022 and 2025 – an increase of approximately 5 percent. By the end of 2026, the International Franchise Association...
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Want AI to Find Your HVAC Brand? Invest in PR.
A contractor needs a new equipment partner. Instead of opening Google and scrolling through pages of results, they ask ChatGPT, Gemini or another AI platform a simple question: “Which HVAC brands...
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PR makes the Trail That Leads AI to Your Contech
For construction technology companies, getting noticed has never been easy. Platforms, automation tools, AI solutions and robotics compete for attention, each promising to make job sites safer, faster...
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The Competitive Advantage Advertising Can’t Buy
In this August Contracting Business byline, Ripley PR founder and CEO Heather Ripley discusses how public relations can give HVAC contractors a competitive advantage that advertising alone can’t...
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Making Your CEO a Go-To Media Source
Your leadership team is your ultimate voice of authority. Transforming your CEO from an unknown executive into a sought-after media source requires a strategic approach to executive visibility and a...
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Using a Franchise Public Relations Strategy to Build Awareness Before...
Launching a new franchise territory creates an opportunity to introduce the brand to an entirely new audience. But waiting until the doors open to start building awareness can make it harder to...
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Would You Click on Your Own Franchise Story?
Your franchise just opened its 50th location, and while that’s certainly something worth celebrating, take a minute to think about whether you’d actually click on a news story about it if it weren’t...
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Make every opening bigger with franchise PR
Opening a new franchise location is local news. But handled the right way, it can also become part of a much bigger brand story. Too often, brands treat openings as isolated announcements: a press...
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Great Restoration SaaS Needs Great PR
Restoration contractors are not exactly suffering from a shortage of software. There are more platforms for estimating, scheduling, documentation, payments, customer communication and job management...
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CAMP Digital taps Ripley PR as its public relations agency of record
New partnership will build national awareness for the digital marketing company’s technology-driven approach to the next era of home service marketing KNOXVILLE, Tenn. — Sept. 28, 2026 — Ripley PR, a...
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Fresh From the Kitchen, Hot in the Headlines
Restaurant franchises know how to create buzz in the kitchen. A new hot honey chicken sandwich, a limited-time milkshake or a unique breakfast item can pull customers in. But getting reporters to talk...
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Ripley PR named to Entrepreneur’s Top 10 franchise PR agencies list for ninth...
Tennessee-based global public relations firm places seventh in national ranking KNOXVILLE, Tenn. – Sept. 22, 2026 – Ripley PR, an award-winning global public relations agency specializing in...
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Home Service Public Relations Strategy Positions Technicians as Local Experts
When homeowners have questions about their plumbing, HVAC system or electrical panel, they want answers from someone they can trust. Your technicians already provide that expertise every day. The right...
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Senior Content & Search Strategist
Who We Are Ripley PR is an award-winning global public relations agency specializing in skilled trades, franchising, manufacturing and B2B technology. Founded in 2013, Ripley PR has been recognized by...
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Manufacturing Public Relations: How to Build Strong Media Relationships
Strong manufacturing public relations helps facilitate the media with great resources about your company and your industry. Some of the best PR results come from relationships built with journalists...
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How PR Can Support A Successful New Market Entry
Opening a new franchise location is exciting. But even if your company has a strong reputation in other markets, that recognition doesn’t automatically follow you into a new city. Customers may not...
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When Clients Ask AI, Will Your ConTech Show Up?
In construction technology, trust is everything. Contractors, project managers and executives are not interested in flashy promises. They want solutions that work in the field, improve productivity and...
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B2B Media Relations Coordinator
Who We Are Ripley PR is an award-winning global public relations agency specializing in skilled trades, franchising and B2B technology. Founded in 2013, Ripley PR has been recognized by Forbes and...
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B2C Media Relations Coordinator
Who We Are Ripley PR is an award-winning global public relations agency specializing in skilled trades, franchising and B2B technology. Founded in 2013, Ripley PR has been recognized by Forbes and...
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Same Services. Different Story. Better PR.
In a crowded local market, being great at what you do isn’t always enough. In most communities, homeowners have dozens of plumbers, HVAC contractors and other service providers competing for their...
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